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Value Vision
Brand Identity | Packaging Design | Illustration
Category
Academic Concept Project
CLIENT
Brand Identity | Packaging Design | Illustration
Category
Value Vision
Value Vision
Category
Brand Identity | Packaging Design | Illustration
BRIEF
Value Vision is a branding concept for a children’s eyewear company created as a class assignment. The goal was to build a playful and approachable identity that would appeal to kids while still feeling clear, friendly, and professionally designed.
Process
I developed a visual identity centered around a fun, kid-friendly brand world, including the logo, packaging, and custom illustrated cat characters. The challenge was creating something playful and memorable without feeling messy or overly childish. The final direction balanced charm, clarity, and strong visual consistency.
Deliverables
Logo Design
Brand Identity
Packaging Design
Custom Illustrations
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