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CapybAR
Brand Identity | Environmental Design | Menu Design | Campaign Concept
Category
CapybAR
Academic Concept Project
CLIENT
Category
Brand Identity | Environmental Design | Menu Design | Campaign Concept
BRIEF
Capybar is a themed bar concept inspired by the playful idea of creating a capybara-centered nightlife experience. The project reimagines the charm of themed cafés as a fun, immersive bar brand.
Process
Using the name Capybar as the core concept, I developed a visual identity that balanced humor, hospitality, and strong branding. The final direction transformed the idea into a cohesive themed experience through branding and supporting applications.
Deliverables
Brand Identity
Logo Design
Menu Design
Promotional Mockups Environmental & Graphics
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