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DEAD PAIR GEAR

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A performance-driven e-commerce brand built around precision, credibility, and a cohesive product experience.

SCOPE

E-commerce website · Product photography & retouching · Packaging · Advertising · Promotional design

project

PROJECT OVERVIEW

Dead Pair Gear is a performance brand founded by a decorated world champion trap shooter that needed a visual presence to match the credibility behind its products. I designed the e-commerce experience, packaging, advertising, and supporting graphics while also photographing and editing the majority of the product imagery. The goal was to create one consistent visual direction across web, product, print, and photography so the brand felt sharper and more professional.

Dead Pair Gear hero banner showing a competitive shooter aiming a shotgun, with the DPG logo overlaid
Dead Pair Gear homepage displayed on a laptop, featuring the "Gear For Your Gun" hero section and featured products row
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Dead Pair Gear website mockup collage showing the About Us page, homepage, shop all products page, and newsletter signup sect
DPG Gloves
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DPG Glove inserts
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DPG44 Synthetic Gun Wash spray can with black and orange label, shown with cap removed
Dead Pair Gear gloves in packaging
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Dead Pair Gear website pages showing the About Us page with founder bio, homepage hero, and full product shop grid
Dead Pair Gear welcome email displayed on a phone screen, featuring a discount code and featured product grid
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Dead Pair Gear welcome email displayed on a phone screen, featuring a discount code and featured product grid
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