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TACUBAYA

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A Cuban restaurant identity shaped by warmth, tradition, and the visual character of home.

SCOPE

Logo design · Brand identity · Environmental branding · Apparel & merch · Branded materials

project

PROJECT OVERVIEW

Tacubaya is a Cuban family-owned restaurant in Nicaragua with an identity inspired by the warmth and visual richness of Cuban homes. I developed the logo, patterns, apparel, signage, and branded materials using references from traditional tile work and familiar domestic details. The goal was to create a restaurant brand that felt culturally rooted, welcoming, and established rather than trend-driven.

Tacubaya restaurant patio entrance with rooster logo signage on a textured wall, surrounded by potted palms and wicker chairs
Tacubaya branded paper takeout bag with rooster logo on a wooden table beside a drink and lemon wedge
Tacubaya restaurant sign with decorative floral accents mounted on an outdoor wall, lit by pendant lamps above a row of snake
Back view of a red Tacubaya staff t-shirt with rooster logo, worn in the restaurant dining area
Tacubaya branded merchandise flat lay showing a red cap, red t-shirt, and cream t-shirt with rooster logo, plus a hang tag
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Tacubaya restaurant bathroom with rooster wall murals, a round mirror, pendant lighting, and Talavera-style tile accents
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